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WellPet Veterinary Centre
Brand Strategy & Identity
With the historic amalgamation of three different owners, WellPet were suffering from inconsistency across marketing initiatives. With differing company names, WellPet also needed to eliminate client and staff confusion around the name.
The Objective
Establish a name that is simple and memorable. Create an identity that aligns with practiced values, defines the culture going forward, and provides a platform for growth across clinics.
The Idea
WellPet owners and pets will be at their happiest when their animal is in full health.
The Solution
The rebrand of WellPet included brand strategy, identity, retail signage, and business collateral. Time has since been saved on unfocused initiatives, and WellPet now have a sound platform and focus of messages for developing future marketing promotions. Directors no longer feel out of control, but a new constructive focus for business, marketing development, and cultural ownership has occurred. Staff also have got on board and now clearly understand the business vision.
Testimonial
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