ISSUE 08, SEPTEMBER 2009 FORWARD TO A FRIEND
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Lovers Tiff
 They posted their angst on Twitter, created websites, and uploaded videos on YouTube in protest of it.
My friends talked of it in the course of their conversation.
The entire Auckland Zoo pulled the product range from its shelves in protest.
 There was even a street march in Dunedin because of it!
Cadbury has learnt a whole lot about changing something people love – a valuable brand lesson.
Coke learnt the same lesson. In 1985 the ‘new Coke’ was launched with a new and improved taste. People’s angst was so strong against it, that the ‘new Coke’ lasted a mere 79 days before ‘Classic Coke’ had to return.
Creating a brand people love isn’t instant.
It comes from understanding who you are on the inside, and projecting this on the outside through your service, products, people, and design.
You certainly know you have a brand people love when a furore is kicked up, and hearts are broken, over a well-intentioned brand change.
Project Success - Staglands
Staglands is a popular wildlife reserve in the Akatarawa Valley, locals and tourists alike love experiencing this reserve, and an improved directional map was important for visitors' easy navigation.
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Eden Design www.edendesign.co.nz +64 4 299 4433 info@edendesign.co.nz
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