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Veritas Computer Services
Brand Naming & Identity
With a restructuring of business, the owners needed to start a new chapter to enable growth. Previously under a different company name and ownership, it was time to establish a locally relevant brand.
The Objective: Establish a computer services name and brand that imbues the owners’ relational, excellent, and mobile service approach to technical computer problems; create a marketable brand.
The Idea: Like the characteristics of a monarch butterfly, Veritas has a lightness, warmth, and trust that is only formed through nurturing relationships.
The Solution: Being mobile, the visual branding needed to be recognisable and visually striking when seen on vehicles at a distance. The launch of Veritas also included brand application to website, stationery, stickers, magnets, pens, apparel, and customer vouchers.
Testimonial
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